August 5, 2025
The real estate industry is undergoing a profound transformation globally, fuelled by rapid advancements in technology and evolving consumer expectations. Real estate developers and broking agencies are facing squeezing margins driven by cost escalations, inherent inefficiencies across the value chain, and the need to provide more personalized and seamless customer experiences. Traditionally, managing the customer journey from lead generation to post-sale support has been both labour-intensive and expensive. However, with the advent of AI-powered automation, firms can now optimize these workflows, reduce operational costs, and improve project-level returns.
Proplens, an AI-powered customer journey automation platform, is at the forefront of this revolution. By automating marketing, sales, and customer service functions in residential real estate, Proplens enables real estate developers and agencies to achieve 2X sales conversions with minimal increase in cost of marketing & sales. While some AI solutions focus on efficiency improvements in the construction part of value chain, Proplens focusses on leveraging AI to deliver cost-efficient topline growth.
Today’s real estate market is fraught with challenges that hamper operational efficiency and profitability. Developers and agencies typically spend 8-12% of their revenue on marketing, sales, and customer service functions. These expenditures, combined with increasing consumer demand for personalized experiences, are forcing real estate firms to reengineer their business processes and the traditional approach of ‘outsourcing’ the customer-facing activities to external agencies.
• High Operational Costs: The cost of managing sales and customer support is disproportionately high, reducing profitability and negatively impacting the Internal Rate of Return (IRR) at the project level for developers & overall margin profiles for agencies. There is frequent talent churn in these functions & the onboarding, training & retention costs compound the issue.
• Changing Consumer Expectations: Modern homebuyers and tenants expect personalized, seamless interactions at every touchpoint, which traditional systems struggle to provide. This is driven by increasing share of young property buyers in the sub-35 age group, demanding digital-led hyper-personalized property purchase experiences. They demand transparency, information authenticity, instant responsiveness & an analytical approach to buying and selling.
• Limited Access to Actionable Insights: In many cases, real estate firms rely heavily on anecdotal evidence to make critical business decisions, often leading to suboptimal outcomes. Absence of reliable customer journey data leads to decisions largely based on gut or individual experiences.
• Manual, Time-Consuming Processes: Sales, marketing, and customer service teams are often burdened with repetitive tasks, reducing their ability to focus on more strategic activities.
These challenges underscore the need for a comprehensive, AI-powered solution that automates and optimizes customer journey management, while providing deep insights into customer behaviour.
Proplens is an end-to-end AI platform purpose-built for the real estate industry. By automating workflows across marketing, sales, and customer service, Proplens enables developers and broking agencies to streamline operations, improve customer engagement, and ultimately boost sales. The solution is a blend of automation & augmentation, ensuring employees in customer-facing functions are empowered to deliver outcomes faster & more efficiently.
Proplens stands out for its ability to handle the complexities of real estate-specific data, enabling personalized customer interactions and efficient automation. The platform's unique capabilities include:
• Reading floor and unit plans to generate sales-oriented, multi-turn conversational flows that resonate with buyers.
• Understanding real estate vocabulary across various markets, making it easier to cater to localized customer needs.
• Automating real estate-specific conversations that guide potential buyers through the process based on their unique preferences.
Proplens seamlessly integrates with a developer’s internal data to create a more efficient, streamlined process.
• Project-Specific Information: Proplens can incorporate data such as pricing models, sales schemes, and promotional offers, allowing for more informed and persuasive customer conversations.
• Standard Operating Procedures (SOPs): The platform can automate workflows based on established company policies, reducing the need for manual oversight.
• Legal and Regulatory Compliance: By integrating data related to legal approvals and regulations, Proplens ensures that all customer interactions are compliant with local laws.
Proplens is built on sophisticated AI algorithms that are designed to drive personalized customer interactions and enhance sales outcomes. These include:
• Personalized Sales Pitches & Followups: Proplens uses AI to tailor its messaging to individual buyer preferences, creating more relevant and effective sales pitches. This marks a drastic departure from the traditional ‘spray and pray’ approach of sharing one email content with 1000’s of homebuyer leads.
• Reliable Project Comparisons & recommendations: The platform can automatically generate comparisons between different projects, allowing customers to make more informed decisions based on their specific criteria.
• Market Research and API Integrations: Proplens integrates with real estate market research datapoints and third party APIs to provide real-time insights into market conditions, pricing trends, and transaction data.
Proplens offers seamless integration with a wide range of internal and external platforms, allowing real estate firms to leverage their existing technology stack without disruption.
• Internal Integrations: Proplens connects with CRM systems, inventory management platforms, and contact center systems, enhancing the efficiency of sales and customer service workflows. Proplens operates in tandem with a CRM system and ensures the customer intelligence gathered during interactions is mapped onto the CRM.
• External Integrations: The platform integrates with external data providers, such as Google Location APIs and market-wise sale/rental data, ensuring that developers and agencies have access to the most up-to-date market information.
AI is an inflection point that could alter the course of how real estate adopts technology and shakes off its ‘tech laggard’ reputation among other industries. AI is set to generate $180 billion in value for the real estate industry, making now the perfect time for developers and agencies to embrace automation (McKinsey Global Institute). Several trends are converging to make AI-powered solutions like Proplens a must-have for real estate firms:
Urbanization and rising housing demand are driving growth in the Asia-Pacific region, where developers are increasingly looking for cost-efficient growth strategies to overcome rising costs and tight margins. Residential RE transaction value has topped USD 700 Billion across key markets of APAC (ex-China), UAE and Saudi Arabia.
Manual processes, inefficiencies, and escalating costs are squeezing profit margins for real estate developers. AI-led automation offers an opportunity to improve productivity by reducing the reliance on manual processes and freeing up human resources for more strategic tasks.
AI platforms like Proplens require minimal training, feature intuitive interfaces, and are designed to adapt to existing workflows, allowing developers and agencies to realize value quickly. With faster time-to-value, firms can start benefiting from automation within a short period of implementation. AI adoption also requires lesser workhours spent in employee training & change management, as compared to traditional clunky software.
Proplens offers notable advantages over horizontal AI sales & marketing solutions in the market, in the context of real estate-specific automation. Our platform is built from the ground up with domain expertise, real estate datasets, and third-party integrations that are designed to deliver measurable results for the sector.
• Real Estate-Specific Data: Our models natively understand the real estate vocabulary. Proplens uses proprietary algorithms that are tailored specifically for real estate, delivering insights and automating processes that generic platforms cannot.
• Expert Team: Our team includes real estate and technology professionals with deep domain knowledge and existing customer relationships, allowing us to deliver bespoke solutions that align with industry needs.
• Third-Party Data Integrations: Proplens integrates with market-specific data providers, including taxation, regulatory, and market trends APIs, ensuring that real estate developers and agencies have access to up-to-date and actionable insights. This ensures accuracy, transparency, authenticity in customer responses and also serves as one-stop knowledge partner to internal employees.
As the real estate industry continues to evolve, developers and broking agencies must embrace AI-powered solutions to remain competitive and meet the changing demands of homebuyers. Proplens offers a robust, domain-specific AI platform that automates customer journey management across marketing, sales, and customer service, delivering tangible results such as increased sales, reduced operational costs, and improved customer engagement.